HALLMARK SOLUTION

"IMGROUP provided an excellent service. The consultant was ideal for the role and had a good balance of technical and business skills."

John Morter, BI Delivery Manager

Client Background

Hallmark Cards Inc. is the world's leading personal expression company. Hallmark Cards PLC now offers the largest product range in the UK market place with nearly 8,000 products being available in the UK at any one time. The company employs around 3,500 employees across 4 separate sites in the UK.

Business Problem

Hallmark previously analysed data on their product deliveries to customers in order to understand their shipment history. However, this information itself was not sufficient to gain a complete understanding about how well products were performing. What was required was a way to collect and analyse consumer sales data in order to understand product performance.

The Solution

Hallmark Cards required a Business Intelligence solution to enable them to conduct more effective analysis form their data. This analysis would result in a better understanding of the business, and allow key staff to make better decisions.

Technical Architecture

The data is provided as CSV files, using an agreed format. The data is uploded into a SQL Server 2000 data warehouse, and Microsoft Analysis Services is then used to generate OLAP cubes on the data. This data can then be analysed using ProClarity Web Professional version.

IMGROUP Business Services

As well as technical expertise, IMGROUP also offers a range of business management services.

Within this project, our role involved project management, business analysis and technical guidance.

Benefits

Our project managers are skilled and experienced in both the technical and business-related aspects of a business intelligence project. As well as providing project management expertise, technical guidance was also provided based on years of experience on a wide variety of projects.

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