Sharing insight and innovative thinking

Big Data Non Grata: Is Your Business Resisting the Big Data Revolution?

Nowadays, although many still watch TV programmes live, increasing numbers now watch shows after they've been broadcast. Often they also watch other things at the same time. So how do you know who's actually watching your programme or your ad?
By |January 23rd, 2017|

Fishing for Audience Figures? Perhaps You Should Sharpen Your BARB

Early season audience figures for the Premier League have been disappointing this year, leading some observers to question whether current methods of audience measurement have become less accurate.
By |December 21st, 2016|

Microsoft Power BI for Marketers: Part Two

In Microsoft Power BI for Marketers: Part Two, we continue to investigate Microsoft Power BI's capabilities, this time in terms of integrating with two of the most popular tools used to measure marketing ROI: Twitter Analytics and ClickDimensions.
By |December 19th, 2016|

Are Netflix’s Ratings Under ‘Arrested Development’?

Netflix and online media: How do you know how big your audience really is?
By |November 29th, 2016|

Microsoft Power BI for Marketers: Part One

For marketing teams, what it often comes down to is proving ROI. This sounds simple, but it can be complicated and time-consuming. Enter: Microsoft Power BI and Google Analytics.
By |November 14th, 2016|

HDS Insight – Seeing the Wood for the Trees in the 8K Future

IMGROUP were part of the HITACHI stand with Hitachi Data Systems at the IBC 2016, with a video showcase demonstrating how to take data associated with audiences, broadcasters and content owners, and turn it into Business Intelligence.
By |October 3rd, 2016|

The IT Factor: Turning Technology into Big Business

A common dilemma almost all modern businesses face today is how to weigh up and balance the requirements of the business with the demands of technology.
By |September 27th, 2016|

Dynamics 365: Additional Insight

Dynamics 365: More insight into package editions, role-based licensing, and how current CRMOL and AX map to it.
By |August 17th, 2016|

Distribution Rules – Sharing Business Objects Reports on a Conditional Basis

Are you wondering how to ensure a Business Objects 4.x report is distributed only when a specific condition is met?
By |August 10th, 2016|

Dynamics 365: First Impressions

The recent announcement of Dynamics 365 at Microsoft’s World Wide Partner Conference (WPC 2016) in Toronto has taken a lot of the market by surprise, and created a lot of interest, but also driven a clamour for more information and guidance.
By |August 3rd, 2016|