Nowadays, although many still watch TV programmes live, increasing numbers now watch shows after they've been broadcast. Often they also watch other things at the same time. So how do you know who's actually watching your programme or your ad?
Early season audience figures for the Premier League have been disappointing this year, leading some observers to question whether current methods of audience measurement have become less accurate.
In Microsoft Power BI for Marketers: Part Two, we continue to investigate Microsoft Power BI's capabilities, this time in terms of integrating with two of the most popular tools used to measure marketing ROI: Twitter Analytics and ClickDimensions.
Netflix and online media: How do you know how big your audience really is?
For marketing teams, what it often comes down to is proving ROI. This sounds simple, but it can be complicated and time-consuming. Enter: Microsoft Power BI and Google Analytics.
IMGROUP were part of the HITACHI stand with Hitachi Data Systems at the IBC 2016, with a video showcase demonstrating how to take data associated with audiences, broadcasters and content owners, and turn it into Business Intelligence.
A common dilemma almost all modern businesses face today is how to weigh up and balance the requirements of the business with the demands of technology.
Dynamics 365: More insight into package editions, role-based licensing, and how current CRMOL and AX map to it.
Are you wondering how to ensure a Business Objects 4.x report is distributed only when a specific condition is met?
The recent announcement of Dynamics 365 at Microsoft’s World Wide Partner Conference (WPC 2016) in Toronto has taken a lot of the market by surprise, and created a lot of interest, but also driven a clamour for more information and guidance.