Article posted in CSI Magazine on 25th May 2012
Suranjan Som explores and analyses the value of data – described by Channel 4 as the new oil – in today’s multi-channel broadcasting environment.
The broadcasting industry is undergoing something of a revolution. After a number of false starts IPTV is finally taking off and the industry is readying itself for a new world in which the consumer is in control. They get to decide not only what they watch, but when they watch it, on what device and how they interact with content.
Read the rest of the article here (page 26 and 27).