Better Business Intelligence Helps ITV Keep on Top

ITV is the largest commercial TV Company in the United Kingdom, with almost 50 per cent market share and an annual spend of around £1 billion on programming. And, in the TV industry, watchdogs produce guidelines to control how broadcasters maximise commercial impacts across all demographics.

Ask the Director of Business Strategy at ITV and his team and they say they’re okay with an intense workload. But recently, if there was one thing they could change, it would be the hours spent putting figures into a format that executives understood.

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