As with all financial service organisations, maintaining, managing and utilising accurate customer information is of strategic importance. Hiscox’s UK, Europe and US operations were long time users of Microsoft Dynamics CRM but the company recognised the need to expand the CRM capabilities to the Bermuda Head Office. This, coupled with a requirement to improve and enhance the way in which business critical information was used, lead Hiscox to review its CRM strategy and determine which CRM solution would best support the organisation’s future growth.

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