Our vision for CRM seamlessly merges traditional CRM with business intelligence applied to the entire diversity of customer transactions, providing a 360° customer insight, maximising the value of every customer in the short, medium and long term.
Customer Relationship Management (CRM) is a strategy to capitalise on your customer information, integrating and coordinating all customer facing processes, channels, and interactions to improve sales, profitability, and customer satisfaction.
Successful CRM is fundamental to the long term health of all organisations. Customers are a scarce resource, and self-evidently are your source of revenue. Organisations need an approach to CRM which harvests revenue now and builds a trusted customer relationship to drive revenue in the future.
A CRM platform can be used to more effectively manage any business relationship. This can be suppliers, citizens, members, candidates, employees or students. Wherever you need to track the interactions between your organisation and a significant group of individuals, IMGROUP can help.
IMGROUP has deep experience in helping organisations integrate and analyse customer information. Our CRM implementation expertise is coupled with a deployment and project management framework reducing risk and increasing value to you the client.
IMGROUP has built a reputation with some of the most renowned enterprises as a valued partner - enabling them to top-up their internal expertise and helping them to derive real value from customer information. We are repeatedly thanked by clients for the high levels of knowledge transfer in all projects.
IMGROUP can help you make the most of your CRM investment by providing a realistic assessment of the current state of your solution.
Utilising our product and business expertise, our specialised Dynamics CRM HealthCheck service evaluates the major functional areas of your solution and business processes.
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"This greater view of customer buying habits lets us optimise the impact of marketing campaigns, create revenue streams, develop cross-marketing opportunities and improve profit margins"
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