Interview: Jeremy Neal, Head of Online Services at Microsoft systems integration partner, IMGROUP

The onslaught of the credit crunch back in 2008 massively transformed the way businesses operate. For one thing, it meant the concept of IT as simply another cost centre ceased to be acceptable – it needed to become an integral part of the means by which companies deliver value and service. We asked Jeremy Neal, Head of Online Services at Microsoft systems integration partner, IMGROUP how this situation came about, and how cloud technology and Windows Azure can help.

“The bursting of the credit bubble meant businesses could no longer afford to spend money in the way they had,” Neal explains. “Moreover, IT ceased to be the black art it had been for decades, whereby no-one questioned the vast amounts spent on computing. Companies began scrutinising their IT budget like never before.”

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